How Sahil Bloom added 47,000 subscribers in 6 weeks

I was on a call with a client last Tuesday who was frustrated.

"Matt, I've been posting on Twitter every day for four months. My newsletter has 1,200 subscribers. What am I doing wrong?"

I pulled up Sahil Bloom's account and showed her one specific tweet from October.

The tweet itself got 40K impressions. Normal engagement. Nothing viral.

But buried in the third comment—not even the tweet itself—was a single line: "I'll write more about this in next week's newsletter."

That one tweet sent 3,400 people to his landing page.

Here's what made it work: He didn't explain life cheat codes in the tweet. He didn't teach the framework. He just mentioned there WAS a framework, and if you wanted it, you knew where to find it.

My client tried it the next day. Same approach—hint at the insight, promise more in the newsletter.

114 new subscribers by Friday.

That's one of four specific methods I've seen work consistently for newsletter growth. Not theory. Actual numbers from people I work with.

The second one involves what Ryan Holiday does in the first 90 seconds of every Daily Stoic podcast episode. (It's so simple it feels obvious once you see it, but almost nobody does it.)

The third is what James Clear changed on his landing page that took him from 800K to 2M subscribers in 18 months.

And the fourth is a referral system one of my clients is using that added 2,100 subscribers last month without her writing a single extra word of content.

If you're stuck under 5K subscribers (or stuck at any plateau), one of these four is probably the missing piece.

Reply if you want me to walk you through which one would work best for your specific situation. I'll take a look at what you're doing and point you in the right direction.

Talk soon,

Matt