Hey [FIRST NAME GOES HERE],

This week I hosted my second live summit, a great event with amazing speakers like Anne-Laure Le Cunff, Nat Eliason, Chenell Basilio, Ed Latimore, Sam Vander Weilen, and more.

I wrapped up the summit with a big announcement, something I had to keep under wrap (no pun intended) until the end.

🥁 Drumroll please…

I have sold HeyCreator to Mighty Networks and will be a part of their new Creator Masterminds community as a creator-in-residence!

Ok let’s talk about what this means. As many readers know, I’ve been running HeyCreator since January 2024. In that time I’ve hosted 100 live calls, 50 podcasts, 20 expert workshops, and 5 cohort courses.

I’m very proud of the community we’ve built and the opportunity to merge with Creator Masterminds. This evolution of HeyCreator is about getting closer to our goal of building the world’s best community for creators.

I’ll share more about Creator Masterminds in the coming weeks, but if you want to see what we’re up to and the amazing team assembled, go to CreatorMasterminds.co to learn more!

💡 Big Idea: Sums and Peaks

Last week I told you about Adam Grant’s message that were remembered for our peaks, not our sums. Today I want to dissect that a bit more. Because like a lot of things, it’s more nuanced.

In the context of professional work, this is very true. One great piece of “peak” content can make your career, leading to opportunities that just don’t come around without breakthrough content.

For example, during the summit Jamie Rawsthorne told me about a video on his channel that led to 30 million views and 200,000 subscribers. Alex Hormozi (not on the summit) has talked about the rewards of being in the top 1% of entrepreneurs and creators are dramatically bigger than being even in the top 10%.

That’s not quite the case in close relationships. Peak experiences are memorable (a vacation, special date, or event), but it’s the sums of every day life that draw us closer together. For example, a parent who isn’t present (physically or emotionally) may score some points with a great birthday present or fun trip, but it’s diluted by all the days before and after when they’re not “around.”

The point is we need both sums and peaks in our lives to make them memorable, safe, and enjoyable. It’s the same in your work too, but again the rewards of being someone who can ship “peak” work will enjoy significantly higher rewards than a person who just checks the box each day.

👀 Videos to Watch: HeyCreator Summit Replays

For a limited time you can watch all the replays from this week’s summit. That includes talks from the speakers I mentioned at the top, plus Darrell Vesterfelt, Amanda Natividad, Justin Moore, Haley Janicek, and Shawn Blanc.

​Click here to watch all 11 sessions from HeyCreator!​

🤓 What I’m Reading: Claude Code Docs

I mentioned a couple weeks ago that my friends Nat and Cathryn had put me down the Claude Code rabbit hole. It was also Nat who got me into “vibe coding” earlier this year with his course Build Your Own Apps (he also talked about it in his HeyCreator session).

Claude Code is a nerdier version of Cursor, because you are working directly through the CLI (command line interface). It’s more powerful, but not as chatty as Cursor, for better or worse. I can’t quite tell how much more powerful, because I don’t have enough programming experience to tell the difference. It does seem though that Claude Code has a much easier time working directly in my local computer files that Cursor did. But again, I’m not an expert.

Because I’m not an expert, I’m trying to read up on how to use Claude Code best. That means this best practices doc and watching this video from Pat Walls. In the video, Pat makes a good point—and something I have been trying to keep in mind—is that procrastinating on your product just to learn a new tool is not worth setting yourself back 2-4 weeks or more.

And that’s a good point for any project. Don’t extend your timeline because you’re trying to switch from Notion to Bullet Journaling to ClickUp to Obsidian or whatever. Finish your project, achieve your goal, and then give yourself some time to fiddle around when the stakes are lower.

Thanks for reading this edition of the WRAP, if you have any feedback or thoughts, reply directly or make a couple clicks here.

Talk soon,

Matt

Sponsored by: Morning Brew​ The 5-Minute Newsletter That Makes Business Make Sense Business news doesn't have to be dry. Morning Brew gives you the biggest stories in business, tech, and finance with quick wit and zero fluff. Over 4 million professionals read it every morning because it keeps them informed, entertained, and ahead of the curve. No jargon. No long reads. Just smart news that fits your day. Sign up free and see why everyone’s obsessed.

​