Why a workflow channel is the best YouTube business

Hey Reader, I was blown away with the response to my recent Quick Question 👋 email!

A lot of you are excited about the possibility of starting a YouTube channel to share workflows, tutorials, and systems you’ve developed in your life and work.

I wanted to send you all a quick follow-up email to answer the common question people asked me… What do I mean when I say “workflow”?

The easiest description to to “show what you know”. My channel is a good example, using the bullet journal, notecards, and journaling to show you how I plan my days, weeks, and get work done.

I also think of Thomas Frank and Marie Poulin with Notion, Mike Schmitz with Obsidian, or Layla with ClickUp.

It’s not just about tool-specific channels though. Francisco from Keep Productive runs his whole business on workflows and app reviews. It can also be about Ryan Holiday sharing his notecard system or Van Neistat showing his sticky note to-do list.

A workflow is any process you use repeatedly to get things done. What I love about workflow channels is their simplicity - you’re just recording yourself doing what you already do well. And here’s a quick point… even if you don’t think it’s that good, I promise it can help someone.

What makes workflow channels such a good YouTube business?

❤️ It’s authentic - you’re sharing real skills you already use in a natural, helpful way.

🤔 You don’t need to create new content - just document your existing processes like someone was sitting next to you at work or on a video call.

📈 It’s scalable - you can turn your knowledge into multiple income streams through teaching, consulting, services, sponsorships, and more.

I hope that answers your questions about how I define workflows and why I believe they’re such a good opportunity for someone like you, Reader.

If this excites you about the potential to earn $1,000 a month sharing your workflows on YouTube, then reply to this email and let me know. I’d love to hear from you again!

Talk soon,

Matt