Why long-term wins (when everyone quits) [WRAP 169]

Hey Reader,

I've been thinking a lot about time lately. Not just how we spend it day-to-day, but how we invest it over years and decades. In a world of shrinking attention spans and constant "new shiny objects," the power of long-term commitment has never been more valuable.

💡 One Big Idea: The Power of Long-Term Focus

Starting something new has never been easier.In just a few hours, you can launch a website, start a podcast, or create an online course.

But there's another side to it: it's becoming rare to find people who stick with something for years. And that's what makes long-term commitment so valuable today.

Think about it:

Anyone can start a YouTube channel
AI tools let you create a working prototype in hours
Every week, new platforms and opportunities come out

But here's what I've learned the hard way: The real magic happens when you stick with something for a long time. It's not just about the time you put in—it's about how learning, trying new things, and building on a strong foundation can add up over time.

The 70/20/10 Rule

I've been using Google's time management model to help me decide where to spend my time and energy:

70% on your core work (your "main thing")
20% on promising related projects
10% on experimental ideas

In simple terms, this means in a 40-hour work week you spend:

28 hours on your main focus
8 hours on related projects
4 hours to test new ideas

This framework has been really helpful as I decide whether to focus on established projects (like YouTube and HeyCreator) or try out cool new tools like AI development tools or designing a newspaper product.

The Long Game

When I look at my most successful projects, they all have one thing in common: staying focused over time. There were changes and adjustments along the way, but the main goal stayed the same.

The real "cheat code" isn't just jumping on every new trend. It's having the wisdom to choose which new technologies and opportunities to add to what you already have. It's about building something that lasts 20-30 years, not just going for quick rewards.

Key Takeaway:Being able to stay focused for a long time might be your biggest strength in a world that loves quick wins.

👀 Video to Watch: The Compound Effect of Consistency

If you've seen this video before, consider this a valuable reminder. When I think about long-term commitment and the power of small wins, I'm always inspired by James Clear's story of British Cycling's transformation.

Their story shows us how focusing on getting 1% better every day led them from mediocrity to international success in both the Tour de France and 2012 Olympics.

🎧 Podcast to Listen to: Explaining the 70/20/10 Rule

I first heard about the 70-20-10 rule listening to former Google CEO Eric Schmidt explain it on the Tim Ferriss podcast. You can listen to that section of a very good conversation starting at the 37-minute mark.

Have a great weekend,