Your Brain is Worth Millions... Seriously [WRAP 157]

Hey Reader, I just got off an fun call with a 7-figure founder that sparked an important realization I had to share with you. It's about the hidden gold mine we all have but rarely recognize.

Before we get to that, I want to give a shout-out to Shortform for sponsoring this edition of the WRAP. If you're like me and you have more books on the shelf than time to read them, Shortform is here to help with high-quality summaries and analysis. Get 20% off with my link.

💡 One Big Idea: Your Brain is Worth Millions... Seriously

Here's a truth that might surprise you: most people dramatically underestimate the number of good ideas they have. Why? Because to them, they're just normal thoughts. The expert might even think they're "dumb" or "obvious" thoughts.

But here's the thing – you're living in the future compared to many others. You've already moved past what lots of people are still working on right now.

Here's what I mean:

The quick workflow you created last week? Someone would pay for that
Your morning routine that keeps you focused? Others are struggling to build that
Your project organization system? That's worth thousands to the right audience

One of the secrets to great content creation and thought leadership isn't just having revolutionary ideas – it's being willing to share your everyday processes and experiences that you never realized were super valuable to others.

I catch myself doing this too! But I've trained my brain that when I'm on calls like this and the "AHA!" moment hits — I immediately capture that moment and turn it into notes, content, and SOPs (Standard Operating Procedures).

How to Start Capturing Your Value

Pay attention to your natural solutions
Document your daily workflows
Write down those "obvious" thoughts
Share what works for you, even if it seems simple

Here's your permission slip: start sharing the stuff you don't think is special. You have thousands – even millions – of dollars worth of value swimming around in your brain right now. Don't let it go to waste.

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👀 Video to Watch: Capture Your Ideas

I talked about this exact topic in a recent video about my idea capture system. It's not just about having a place to write things down - it's about training your brain to recognize valuable insights when they happen.

The key is making it frictionless. Whether you use a notes app, bullet journal, or voice memos, the best system is the one you'll actually use. Watch how I set up my own idea capture workflow and see what might work for you.

📖 Book to Read: Show Your Work

Austin Kleon's "Show Your Work" was a game-changer for how I think about sharing ideas. He argues that documenting and sharing your process is just as valuable as the final product - sometimes more so.

The book is a quick read but packed with permission slips to share your work before you think you're "ready." You can also find this book on Shortform!

Have a great weekend,

Matt Ragland

p.s. if you have a (literal) minute to share feedback, click here.